Technical SEO plays a crucial role in the success of e-commerce businesses.  You can look up for free tools like Google PageSpeed Insights to check your website score.    This pretty much determines your website performance and how visitors interact with your site.  The lower the score, the less likely you will have people find your website when doing searches and buy from you if your website is slow.  Why should you care what your website score is on tools like Google PageSpeed Insights?  Google has an 85% market share so its important for your business to follow their suggested guidelines.   A big part in fixing this is your websites Technical SEO.  Let’s dive into what is Technical SEO and why it’s essential and how it benefits your online store.

   Technical SEO refers to the optimization of your website’s infrastructure and code to improve search engine visibility. It involves tasks like optimizing site speed, fixing broken links, enhancing mobile responsiveness, and ensuring proper indexing. By addressing these technical aspects and the ones mentioned below, you enhance your site’s chances of ranking higher in search results.  When doing a website audit I will also take a look at the following to assess what we need to fix for your website:

1. Search Engine Visibility: Technical SEO ensures that search engines can crawl, index, and understand your website effectively. Properly optimized technical elements (such as sitemaps, robots.txt files, and canonical tags) help search engines find and rank your pages.

2. User Experience (UX): A well-structured website enhances user experience. Fast-loading pages, mobile responsiveness, and intuitive navigation contribute to better engagement and conversions. For e-commerce, this directly impacts sales and customer satisfaction.

3. Page Speed: E-commerce customers expect fast-loading pages. Slow websites lead to higher bounce rates and lost sales. Optimize images, minify code, and leverage browser caching to improve page speed.

4. Mobile Optimization: With mobile traffic on the rise, mobile-friendly websites are essential. Google prioritizes mobile-first indexing, so ensure your e-commerce site looks great and functions smoothly on all devices.

5. Structured Data Markup: Implement structured data (Schema.org) to provide context to search engines. Rich snippets, product information, and reviews enhance your listings in search results, increasing click-through rates.

6. URL Structure: Clean, descriptive URLs help both users and search engines understand your content. Include relevant keywords and avoid dynamic parameters.

7. SSL Certificates: Security matters. An SSL certificate (HTTPS) not only protects user data but also positively impacts search rankings.

8. Canonicalization: Prevent duplicate content issues by using canonical tags. Specify the preferred version of a page to avoid diluting SEO efforts.

9. XML Sitemaps: Submit an XML sitemap to search engines. It helps them discover all your pages and ensures proper indexing.

10. 404 Error Pages: Customize error pages to guide users back to relevant content. Broken links harm user experience and SEO.

   Technical SEO isn’t a one-time task. Regular audits, monitoring, and adjustments are essential for maintaining optimal performance. By prioritizing technical aspects, your e-commerce site can rank higher, attract more visitors, and drive your sale conversions.  Let me fix your website to improve your customer experience and improve sale conversions.